Ask About Online
Company Stores

What is an Online Company Store?

An online company store is a dedicated e-commerce platform where employees, partners, or even customers can purchase branded merchandise. Think custom t-shirts, mugs, tech accessories and more – all proudly displaying your company logo and brand elements. A well-designed online company store eliminates the guesswork and offers a centralized location for all your branded gear needs.

Crafting Your Ideal Online Company Store

By investing in a well-designed and thoughtfully curated online company store, you can create a valuable resource that not only boosts employee morale and strengthens brand identity but also fosters a sense of community and belonging among your workforce. In today’s competitive business landscape, this can be a significant differentiator and a key driver of long-term success.

Merchandise Mix

Select items that resonate with your employees and align with your brand. Quality matters! Think beyond t-shirts with options for high-end apparel, tech gadgets, or eco-conscious choices


Your store should be a seamless extension of your brand – ensure robust customization options for colors, logos and unique designs.

Ease of Use

Your online company store should have an intuitive interface for easy browsing, ordering and payment.

Budgeting & Access

Consider if your store will be open to everyone or if spending limits and permission structures are needed

Online Company Stores Offer Versatility Across Industries and Company Sizes.

  • Employee Gifts & Rewards: Facilitate employee recognition programs, milestone celebrations, or holiday gifting with ease.
  • New Hire Onboarding: A welcome kit or branded essentials creates a memorable first impression for new team members.
  • Events & Conferences: Equip attendees and event staff with branded apparel and promotional items, fostering a cohesive event experience
  • Team Building: Customizing apparel for teams or departments boosts morale and camaraderie.
  • Sales & Marketing: Arm your sales team with branded materials and consider using your online company store for customer gifts or loyalty programs.

What Our Customers Are Saying

Darter Specialties, located in Cheshire, CT, has been a key business in the community for over 30 years. We specialize in decorating apparel, promotional items, and print marketing materials.

We are recognized as an exclusive supplier to leading franchise brands like Neighborly Brands, Threshold Brands, Authority Brands, and over 100 others

We are known for our exceptional customer service, quality products, and flexibility. Our commitment to real-time customer support and rapid product delivery makes us a preferred supplier for over 100 franchise brands.

We offer comprehensive services including in-house decoration of apparel, creation of promotional items, and the design and printing of marketing materials.

Our services have earned us awards such as Vendor of the Year by Neighborly and recognition by the State of Connecticut General Assembly.

We keep our costs low and simple.  Our online company store solution is free to you, there are no inventory carrying costs, and shipping is always a flat rate of $9.95.

Our team works with you to develop a webstore built using Adobe Magento for the front end and Oracle NetSuite for the backend integration and inventory tracking, ensuring an easy and efficient ordering process. We know there there is no “one size fits all” for businesses, so our account representatives work with you to develop a webstore that is perfect for your franchise. 

Most items are shipped within 1-3 business days. We have multiple embroidery machines, heat presses, and advanced printing equipment to ensure speedy service without compromising on quality.

Our account representatives have graphic design backgrounds and can assist from conceptualization to creating print-ready marketing collateral. This includes artwork for all your promotional needs.

Yes, we provide extensive customization options for promotional items and apparel, including adding names, location information, and other details as needed to align with your branding.

We have a large selection of name brand apparel, including but not limited to:

  • Nike
  • Eddie Bauer
  • Cutter & Buck
  • Travis Mathew
  • Puma Golf
  • Swannies Golf
  • OGIO
  • Columbia
  • Marmot
  • Carhartt
  • The North Face
  • Charles River Apparel
  • Red Kap
  • Vineyard Vines
  • Under Armour
  • Spyder
  • And many more!

Absolutely! We ensure that you can always talk to a real person during business hours. Our dedicated team responds to emails on the same day, providing a hassle-free experience with quick and efficient customer support.

Certainly. If you choose to use your franchisee store as a profit center, we can suggest commission structures to enhance profitability.

Yes, we offer discount cards for new franchisees during Training Sales and a 10% discount to military veterans as part of our commitment to VetFran.